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Sales Lead Referral Card

  For most dealers, even if they’re open seven days a week, having someone sitting in front of a computer for 24 hours a day, 7 days a week and 365 days a year is just not practical. Even if you have a dedicated Internet/BDC, there are times when there are no eyeballs on the lead screen. What, then, do you do when you receive a sales lead under these circumstances?

It hasn’t always been this way. Back in the early days of the internet, a response within 24 hours of receiving a lead was considered “timely” and most sales lead customers would wait to hear back from you. But as time progressed and internet customers became savvier, they also became more impatient. Home dial up connections were tossed aside as DSL and then cable took over the task of providing increasingly faster connection speeds. The 12kbps modem speed/24 hour sales lead response time benchmark is now a 1.5 Mbps/60 second response time. As a retail car dealer, how can you meet this response time benchmark?

The initial solution to the sales lead response time issue was to set up an email auto response (called, appropriately enough, an auto responder). But while this provides a resolution to the issue of time, the problem of furnishing relevant content also has to be addressed. Auto response messages, by their very nature, have to be fairly generic in order to cover the broadest range of situations. Most of your customers have experienced these message and know exactly what they aren’t – a personalized reply to their situation.

LotProOnline software can help you solve the problem of an individualized sales lead response. With LotProOnline, you can configure both the full version as well as the lead acceptor version to alert your pager, SMS-enabled cell phone or Blackberry/smartphone when a lead is received. The information furnished by the SMS/email contains all the contact information as well as phone numbers and email addresses. This allows your designated dealer representative to personally respond to each lead – with either a call or an email - and to quickly establish a rapport with that customer.

This feature, by the way, is included at no extra charge with each LotProOnline full version and lead center package. While normal message charges from your communications provider may apply to SMS messages if you don’t have a messaging package, those LotProOnline dealers that have Blackberry email service or smartphone users that subscribe to internet service will see no additional charges if they choose the email format.

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